Print Magazine Prototype

A meticulously crafted magazine that reimagines the city guide format, blending personal storytelling with practical recommendations to create a unique, immersive experience. Tailored for young adults, students, and newcomers seeking to navigate New York City through an authentic and relatable lens, this project seamlessly combines design, writing, and photography to establish a polished yet approachable brand identity.

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From its bold, hand-illustrated logo—designed in Adobe Illustrator and polished in Procreate—to its elegant layout crafted in Adobe InDesign, the magazine reflects a cohesive visual narrative that aligns with the dynamic energy of NYC. Each page is thoughtfully structured for clarity and aesthetic appeal, ensuring a seamless flow of content that is as engaging to look at as it is to read.

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The written content utilizes free indirect discourse, a sophisticated narrative technique that bridges personal perspective and universal appeal. This style allows readers to step into the experiences being shared, from savoring unforgettable meals to navigating the city’s endless possibilities. Complementing the writing are original photographs, all captured with a DSLR camera to highlight the vibrant atmosphere of the featured locations. Every image is professionally edited in Adobe Lightroom and Photoshop, ensuring crisp visuals that elevate the overall aesthetic.

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The project’s standout feature is its balance of practicality and personal charm. Sections like Belly Memory, Just for Fun, The Life of Bean, and Words of Wisdom are carefully curated to provide actionable recommendations while embracing the spontaneity and emotion that make NYC unique. With insights on dining, activities, and local culture, the magazine offers readers an insider’s perspective that feels both relatable and aspirational.

Bean’s NYC Guide taps into the market’s growing appreciation for print media, combining timeless storytelling with the sensibilities of a younger, digital-savvy audience. By integrating personal narratives with professional-grade design and photography, the magazine sets itself apart as both a creative portfolio piece and a highly marketable concept for the modern lifestyle media industry.